Bad Bunny has been known to make intentional fashion statements everywhere from his performances to the red carpet. His Super Bowl halftime show was no exception. Let’s discuss his looks as well as his dancers and guests.
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But first, the stylists.
Bad Bunny was styled by Storm Pablo and Marvin Douglas Linares. He wore a monochromatic cream look- everything from football-inspired gloves, a jersey, wide leg trousers, an Audemars Piguet Royal Oak (18K gold watch with a malachite dial), and of course, his own Adidas BadBo 1.0 sneakers. He later added a cream double-breasted blazer as the music transitions to Salsa in a New York multicultural setting.
Benito Antonio Martínez Ocasio donned a cream colored football inspired look with a jersey that honored his mother’s family name- Ocasio and the number 64. While fans speculate that the number 64 refers to the underreported number of deaths after Hurricane Maria, it was also shared by his publicist that it was in honor of an uncle, ‘Cutito’, born in 1964, who taught him about football and passed away suddenly. He always dreamt of taking him to a Super Bowl, and this was his way of having him there with him. However, both can be true as art has many meanings.
Custom looks from Zara show a humble side, using an accessible fashion brand.
Instead of opting for luxury brands, Bad Bunny chose Zara, an accessible brand that celebrates his culture and promotes inclusivity in fashion. Beyond Bad Bunny’s own styling, the halftime show became a tapestry of diverse fashion statements, reaffirming the Super Bowl as one of the world’s most influential intersections of music, fashion, and culture.
Lady Gaga turns into Señorita Gaga for the halftime show with the most perfect ensemble.
Everything from the baby blue dress to the red flor de maga (the island’s national flower), matching shoes, and lipstick told a story. These are the colors of the original flag of Puerto Rico, pre-Gag Law. The custom gown was commissioned by New York designer Laur, a Brooklyn-based luxury fashion brand. The pop icon was styled by Chloe and Chenelle Delgadillo.
Ricky Martin wore an all-white look, an ode to traditional Caribbean style.
Stylist Douglas VanLaningham created a more modern approach to classic Puerto Rican attire. Ricky Martin was styled in a Gucci white linen top paired with Jacquemus wide-leg trousers, a woven belt, white Bottega Veneta shoes, and minimal accessories.
The dancers and performers were dressed in pieces by Puerto Rican designer Jomary Segarra’s brand, Yomas.
Yomas, a brand straight from the island, was contracted to dress Bad Bunny’s performers. Specializing in knits, the designer created several pieces for the show.
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From Bad Bunny’s custom Zara look to Gaga’s beautiful blue gown, Ricky Martin’s crisp all-white tropical ensemble, and the dancers’ culturally rooted costumes, the halftime show transformed fashion into a cohesive visual narrative. Each outfit amplified the performance’s tribute to heritage, unity, and modern identity on one of the world’s most-watched stages.
